Doc Green’s, one of California’s original cannabis brands, has been producing medical cannabis products in Berkeley since 2009. Elise joined the Doc Green’s team in 2018 leading the company through their rebrand process and successful relaunch at The Emerald Cup (December, 2019). In addition to developing the strategy, positioning, look & feel of the new Doc Green’s brand, Elise oversees all aspects of the consumer experience, including but not limited to marketing and communications, packaging, website and digital media, merchandise, events and partnerships. An essential part of Doc Green’s executive leadership team, Elise also plays an integral role in product development, business development and sales.