About Elise

A founder, producer, and all-around industry powerhouse, Elise McRoberts develops strategy and produces experiences with and for some of the most respected names in cannabis. In addition to launching and growing brands, Elise has nearly a decade of experience evaluating cannabis products around the world from California to Barcelona, since judging her 1st Cannabis Cup for High Times in Amsterdam 2012. A published writer, national speaker and former CMO, Elise founded Hashinista in 2021. Specializing in culture, communications and events, current brand clients include Heavy Hitters, MyHi, The Original Z, Almora and more.

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