Who is Elise McRoberts?

 Elise McRoberts is an entrepreneur, producer and public personality focused on elevating the cannabis space through culture, community and education.


With a proven track record consulting in business development, brand strategy, marketing and media relations, Elise has established herself as a top advisor to emerging and established cannabis brands while connecting entertainment, lifestyle and technology professionals looking to access the hot and budding cannabis sector.

Cannabis Thought Leader

Elise began judging edibles for High Times Magazine’s Cannabis Cups while working in the music industry and has expanded her expertise from edibles to extracts, terpenes to trichomes, THC to CBD, trends and topicals, vaporization, regulation, events and much more. An esteemed panelist, moderator and curator, Elise has spoken on cannabis at prestigious conferences such as SXSW, FestForums and New West Summit, appeared on VICELAND’s TV series Bong Appetit, video news network Cheddar.com, as well as features in Merry Jane and San Francisco Magazine.

Aim Higher Consulting

Elise founded Aim Higher Strategies to offer private consulting to select top shelf, wellness focused cannabis brands ready for the next level


• Experiential Marketing & Custom Event Production

• Cannabis Product & Content Curation • Branding & Marketing

• Media & Influencer Relations

• Super Connections & Best Practices

• Strategic Partnerships & Campaigns

• Business Development

• Sales & Distribution

• New Product Lines


Your brand is not one-dimensional and neither is our approach. We’ll determine your goals and work together using an integrated, personalized version of the above to holistically achieve your vision and establish your brand where it belongs. Let’s connect!

Current Partners

Past Collaborators

Upcoming Events & Appearances  


Oakland, CA

Past Parties & Projects


Sonoma County, CA


You may have seen me